Client Meeting: A Message About Health

August 2, 2010

By Holly Stuart Hughes

© Randy Olson

Randy Olson, one of the first photographers BD hired, photographed tetanus vaccinations in the village of Dambai, Ghana. BD donates all the syringes for this project.

Until three years ago, the medical technology company BD confined its advertising to “garden variety product promotions” of syringes, surgical tools and laboratory equipment, says Dan Grimm, global director of communications services. That changed when the company realized “people were interested in stories about global health initiatives,” Grimm says. Since then, BD’s in-house communications department has created print ads, brochures,...

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