Client Meeting: McMurry, Content Creator for Brands

December 13, 2012

By Eric Newman

© Evan Kafka

Evan Kafka, who shoots celebrity portraits for Amtrak's Arrive magazine, a McMurry client, says he tries to give readers a fresh image of public figures they've seen many times before. Above: A portrait of New York City Mayor Michael Bloomberg, photographed by Kafka for Arrive.

Marc Oxborrow never stops thinking about his audience. Today, that idea is often bandied about the sleek offices of the marketing and branding companies that dot the country from Madison Avenue to the Sunset Strip, but it’s been the focus at McMurry, the Phoenix-based concept marketing company where Oxborrow serves as design director, for more than 25 years. The company...

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