Client Meeting What Have You Done Lately?

July 1, 2010

By Conor Risch

© Aaron Warkov

An image by Aaron Warkov for Journeys, a national teen clothing retailer that enlisted Lorél for a multi-channel marketing strategy when they had 150 stores. Journeys now has more than 950 stores, and Lorél has also worked with the company on recent brand extensions for kids and young women.

For photographers who want to work with Lorél Marketing Group, a full-service marketing agency that commissions upwards of 25 shoots per year for its catalogue, advertising, and health and well-being divisions, it’s not about who you know, it’s about what you’ve shot lately. The creative directors and art directors at Lorél are not in the habit of hiring the same...

To read the full story login, purchase 2-day access or subscribe.