Creative Pitches That Land Advertising Clients

November 14, 2013

By David Walker

©Melie Bianco. Photo by Diana King.

Ad agencies often hire photographers to shoot to layouts, but the most desirable clients are looking for creative partners who can bring vision and ideas to the job. For photographers, creative collaboration is usually rewarding, and clients who view photographers as more than technicians are likely to pay better fees, too. But in order to win over those clients, photographers...

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