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How Totem Creative Makes Editorial-Style Catalogues for Lord & Taylor

August 20, 2015

By Matthew Ismael Ruiz

© LORD & TAYLOR/PHOTOGRAPH BY PATRIC SHAW

The front and back cover of the Lord & Taylor Spring Style Guide 2015, photographed by Patric Shaw.

Totem Creative is a design agency founded in Manhattan in 2012. Working with fashion retailers such as Bloomingdales and Lord & Taylor, the agency has carved out a niche producing catalogues and marketing materials that feel like editorial products—more magazine than mail-order. PDN recently spoke with Geraldine Hessler and Robert Festino, two creative directors working closely together on the Lord...

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