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How to Land Work with Advertising Agency NAIL | PDN Online

Advertising


How to Land Work with Advertising Agency NAIL

August 23, 2016

By Interview Holly Stuart Hughes

© TOPO/ PHOTO BY JOHN HUET FOR NAIL

For a campaign for Topo athletic shoes, NAIL chose Boston photographer John Huet to shoot multiple exposures of athletes wearing the shoes. Lizzi Weinberg, head of production for the Providence, Rhode Island, agency, says their favorite clients hire them to be “consultative.”

The advertising agency NAIL in Providence, Rhode Island, founded in 1998, has been recognized for innovative branding work for both regional and national clients. As head of production for NAIL, Lizzi Weinberg has worked on campaigns that have earned prominent advertising awards. Weinberg talked to PDN about what the branding firm needs from the photographers it hires. PDN: What kind...

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