Advertising


Photographers Who Can Help Art Direct: Paul Costello for Draper James

November 9, 2016

© Paul Costello

When Draper James launched in 2015, Elizabeth Mayhew hired Paul Costello to capture the brand’s “unabashedly pretty” esthetic.

In a highly competitive market, commercial photographers need to do more than provide nice photos. They are increasingly called upon to act as art directors on advertising assignments—by contributing ideas for the images that should go into a campaign. PDN recently looked into some ad assignments on which photographers contributed art direction help, and learned how they offered their input, why their...

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