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Photographers Who Can Help Art Direct: Romain Laurent for Citroën | PDN Online

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Photographers Who Can Help Art Direct: Romain Laurent for Citroën

November 9, 2016

© Romain Laurent

Romain Laurent’s “L’Horizon” project imagines a surfer in the streets of New York City, and it inspired a video for Citroën and Rip Curl.

In a highly competitive market, commercial photographers need to do more than provide nice photos. They are increasingly called upon to act as art directors on advertising assignments—by contributing ideas for the images that should go into a campaign. PDN recently looked into some ad assignments on which photographers contributed art direction help, and learned how they offered their input, why their...

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