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Working with Magazine Branded Content Studios | PDN Online

Advertising


Working with Magazine Branded Content Studios

November 7, 2016

By Conor Risch

Photo by Tory Rust for new york media

Tory Rust shot a sponsored story on Versace sunglasses for The Cut, New York Magazine’s fashion site.

There’s an undeniable logic to the idea of magazines offering to develop branded content for their advertising clients: If an ad can match the sensibility and quality of a publication’s editorial stories, then the audience may be less inclined to tune out the ad or avoid it. By creating branded content—also commonly called native advertising—for their clients, magazines are able...

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