Business


Getting Your Career Back on Track: Augustus Butera’s Strategic Intervention

October 14, 2016

By David Walker

© Augustus Butera

After Augustus Butera’s career slowed down in 2009, he eventually signed on with Deb Schwartz of DS Reps. She overhauled his portfolio, which had become a mishmash of assignment work that looked like stock, and other images that were too dour. Butera started working again almost immediately.

Photographer Augusts “Gus” Butera remembers a steady growth of his business, punctuated by a few minor hiccups, from the launch of his career in the late 1980s until 2009. By then he was shooting lifestyle campaigns for national clients, including Proctor & Gamble, Best Buy, pharmaceutical companies, and other advertisers. He was also shooting editorial assignments. “I had a solid,...

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