Business


Is the Future Unretouched?

March 22, 2017

By Conor Risch

© Heather Hazzan/allwomanproject.com

From the All Woman Project, a social media campaign created by models Clementine Desseaux and Charli Howard and shot by Heather Hazzan and Lily Cummings. Click to see more unretouched work from Hazzan, John Urbano and Melanie Acevedo.

Has a client ever come to you with an assignment to photograph “real people”? Despite the ubiquity of the term, widely used in commercial photography to describe non-professional models, it seems odd. (Surely even models and actors are real people.) It’s a tacit acknowledgment that the majority of advertising is fake, created to sell products. This fiction is generally accepted,...

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