Business


Mark Laita: Relentless Testing Helps Keep a Classic Look Fresh

October 19, 2016

By Stacey Goldberg

© Mark Laita

By maintaining a classic look in his work, Mark Laita has been able to sustain long relationships with clients. Trends, he says, “all bite the dust in time.”

Having produced internationally award-winning commercial work for clients such as Adidas, Neutrogena, Apple and Mercedes-Benz, among many others over the past three decades, Mark Laita has seen many trends come and go. “They all bite the dust in time,” the Los Angeles and New York-based photographer says. But Laita’s signature look—still lifes that are, as he describes them, “very minimal...

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