Business


Gustavo Sousa, Creative Director, on Finding and Hiring Photographers

April 14, 2017

By Conor Risch

© Courtesy of Kilo Industries

For an Anheuser-Busch/InBev project with Hoegaarden, Gustavo Sousa traveled with Marcelo Gomes to Big Sur, California and Hoegaarden, Belgium, shooting with film to make images that relate the brand to nature and to its heritage.

As a Creative Director at Mother, Gustavo Sousa led the agency’s work for Stella Artois for several years. The Brazil-born creative started out in marketing after earning his business degree, then moved to New York and studied design. Mother hired him a year later and he moved to London, eventually working his way up to Executive Creative Director for Stella...

To read the full story login, purchase 2-day access or subscribe.