Advice for Estimating and Pitching Advertising Assignments

December 3, 2015


A still by Stephanie Rausser from an assignment for Mini Boden; her DP shot video. Because her lifestyle work demands time putting her models at ease, Rausser says her video work is better when she has the resources to devote time and a DP to the video side of her assignments.

In a competitive marketplace, many factors influence why a client or ad agency chooses a photographer for an assignment. We rounded up advice from photographers, reps and an art buyer about how to handle the bidding and estimating process, and how to effectively present your ideas to a client. You’ll find more advice about writing treatments, showing storyboards, and putting...

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