Marketing


Brook Pifer on Marketing Video Work to Ad Clients

May 6, 2016

By Holly Stuart Hughes

© BROOK PIFER

From “Life in the High Desert,” a personal project shot with a RED camera. Pifer regularly cuts together footage from multiple projects into a reel to show clients, a tool she finds essential. “It’s your visual esthetic, your director’s cut,” she says.

Photographers-turned-directors who want to get their work in front of potential clients have a variety of decisions to make: Which social media platform works best? Should your portfolio show multiple projects, or combine clips in a single reel of your best work? How do you reach new audiences, and get busy art buyers or creative directors to view your work?...

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