Marketing


Ethan Hill’s Handmade Books: The Making of a Targeted Promotion

January 26, 2016

© ETHAN HILL/PHOTO BY SVETLANA BLASUCCI FOR PDN

Ethan Hill’s hand-made book, bound in a traditional Japanese stitch.

To show clients and potential clients the personal projects and commercial assignments he had done, portrait photographer Ethan Hill wanted to make a promotion that would stand out from the postcards and email blasts creatives receive every day. He decided to make a small number of copies of a book, printing all the pages and binding them himself by hand....

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