Marketing


Happily Ever After With Your Rep

March 13, 2017

By Martha T. Moore

© Eva Kolenko

By being active on Instagram, Eva Kolenko has attracted new clients such as Food & Wine. Her, rep John Sharpe, keeps up with her work, and he says she needs to “feel like I was earning my keep.”

For a photographer, an agent fills many roles: manager, marketer, negotiator, artistic advisor, sounding board, support system. Or as Facebook might say about the relationship: It’s complicated. No wonder there are so many ways things can go south. Poor communication, differing expectations, and career frustration can all lead photographers to look elsewhere for representation—or lead an agent to drop a...

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