How Bicycling Magazine’s Design Director Finds and Collaborates with Photographers

May 23, 2016

By Interview Holly Stuart Hughes


Jonathan Pushnik photographed a new model for the Buyers Guide, which featured 29 bikes, all shot differently. The magazine has taken a less formal approach to still-life photography in recent years. “We want more images to be less informational and more surprising,” says Southerland. 

Jesse Southerland joined Bicycling magazine in 2013. Since then, he has overseen the transformation of the magazine’s design and photography as its editorial focus has shifted from fitness to fun, exploring the culture of biking enthusiasts. He commissions a mix of action, portraits, still lifes and travel. Before joining Bicycling, he had never cycled. He was previously the design director...

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