How to Introduce a New Specialty to Clients

December 19, 2011

By David Walker

© Arthur Belebeau/Sarah Laird + Good Company

Over time, fashion accessories photographer Arthur Belebeau shot enough beauty work to create a second, separate portfolio.

Olaf Hauschulz is a car shooter who started in the studio, segued to cars on location and then began shooting breathtaking images of landscapes as personal work. That was ten years ago, and his agent, Marge Casey of Wave Represents, is just now starting to promote the landscape work to clients—and she’s presenting it in a separate portfolio. Casey explains...

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