Marketing


Making Promotional Pieces that Stand Out

January 18, 2016

© KALLE GUSTAFSSON/PHOTOS BY SVETLANA BLASUCCI FOR PDN

Designed by Karin Hedman, Kalle Gustafsson’s book features more than 100 images from several personal projects he has produced over the last two years.

What makes a printed promotional piece stand out amid the noise, and stay in the mind’s eye of clients? For photographers trying to get noticed in an ever-more-crowded market, those are high-stakes questions. We asked several art producers and photo editors to point out the most memorable promotional pieces they’ve received in recent months. They led us to a number...

To read the full story login, purchase 2-day access or subscribe.