Marketing


Marcus Nilsson on Creating ‘Lived In’ Food Photography

February 8, 2017

By Holly Stuart Hughes

© Marcus Nilsson

For a story in Black Ink on Fergus Henderson’s “snout to tail” cuisine, Marcus Nilsson used overhead strobes to eliminate any shadows. The result, says creative director Adam Bookbinder, “was bold, crude, beautiful and risky.”

Clients who hire Marcus Nilsson tend to use the same words when describing the look they want him to deliver. “They say they want the story to look ‘lived in,’” he says. “I guess that’s what I’m known for: a pastrami sandwich with a bite out of it and a greasy thumbprint on the corner of the plate.” Though naturalism...

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