Marketing Creative and Technical Services to Land Video Clients

May 6, 2016

By Stacey Goldberg

Chef and restaurateur Fabio Viviani in a spot for Italian cookware company Bialetti. Cooley offers productions that are the right scale for his clients’ needs. “Not every gig in my business is meant to be a commercial,” he says. Image © Michael Cooley.

Photographers-turned-directors who want to get their work in front of potential clients have a variety of decisions to make: Which social media platform works best? Should your portfolio show multiple projects, or combine clips in a single reel of your best work? How do you reach new audiences, and get busy art buyers or creative directors to view your work?...

To read the full story login, purchase 2-day access or subscribe.