Marketing Strategies That Land Video Assignments Photographers-turned-directors who want to get their work in front of potential clients have a variety of decisions to make: Which social media platform works best? Should your portfolio show multiple projects, or combine clips in a single reel of your best work? How do you reach new audiences, and get busy art buyers or...
May 24, 2017
Developing a database of client contacts is a time-consuming but essential part of photographers’ efforts to market their work to new and existing clients. A photographer can create a beautiful print or email promo, but in order to be effective, those marketing materials have to reach the people open to receiving them. Because accounts move from agency to agency, and... More »
May 16, 2017
Successful self-promotion is all about being at the top of a client’s mind when they need the kind of photography you shoot. It’s a timing problem solved in part by creating promotions that creatives remember because they hang them on the wall or display them on a shelf. We asked art buyers about the promotions they’ve saved in recent months,... More »
May 12, 2017
Jeanine Michna-Bales landed a contract from Princeton Architectural Press to publish her foreboding nighttime photographs of Underground Railroad stations. A key part of her pitch to book publishers was a leave-behind packet that she developed for the project. The book, called Through Darkness to Light, was released in late March. Michna-Bales explains the project and how she found a publisher... More »