Marketing


How Personal Work Pays Off

March 17, 2017

© Kate parker

From Kate Parker’s new book, Strong Is the New Pretty (Workman Publishing), which collects her images of strong, fearless girls. Photographing her athletic daughters and their friends jump-started Parker’s career.

You’ve heard it before: Art directors, creative directors, reps and photo editors want to see the work you’re passionate about shooting. Photographers use personal projects to fuel their creativity and to reach new clients. Over the years we’ve talked to many photographers who have done projects that are personal, but had wide appeal. We learned how they shared the work,...

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