Marketing


Promos We Kept: Bigger is Better

August 31, 2016

By Rebecca Robertson and Sharon Ber

PHOTO BY SHARON BER FOR PDN

In super-sized formats of 16 inches or larger, these 5 photographers sent us promos that caught our attention.

Size matters, at least when it comes to catching a potential client’s attention. These five promos, each measuring 16 inches or more, all share one concept—scale. In their extra-large format, it’s easier to make a visual impact—the size leaves room for a variety of big photos to draw you in. Plus, these pieces are harder to toss aside or ignore....

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