Marketing


Promotions that Get Clients’ Attention

October 24, 2016

© Ethan Hill/Photo by Svetlana Blasucci for PDN

Ethan Hill produced only 60 copies of his hand-bound promotion. He hoped that by making it “interesting enough and seductive enough,” potential clients would keep it around long enough to look at.

One secret to a long and productive career is making sure clients are aware of your latest and best work. PDN has looked at a variety of branding and marketing efforts that helped photographers get the attention of clients. These promotions vary widely in cost, size, audience reach and style, but typically they highlight personal work by photographers who put...

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