Marketing


Sarah C. Butler’s Unexpected Path to Publishing Her Photo Book

February 3, 2017

By David Walker

© Sarah C. Butler

“Josephine and Chicks.” Glitterati Incorporated founder Marta Hallett thought the subject was important, and was confident that Butler’s reputation and connections would help in marketing the book.

In 2009, photographer Sarah C. Butler published her first book, Portrait of a Maine Island, with New York-based Glitterati Incorporated. That same year, she started photographing her aging mother as a form of emotional diversion, never imagining the work would turn into a book. But she ran into Glitterati founder Marta Hallett in 2014 at the Lucie Awards, where Hallett...

To read the full story login, purchase 2-day access or subscribe.