Marketing


Visibility, Personal Appeals and Other Keys to a Successful Kickstarter Campaign

May 19, 2015

© Scout Tufankjian

Papik and Tatik, Stepanakert, Nagorno-Karabakh. "Beyond the funds, which were obviously hugely important, [crowdfunding] built up a network of people who were invested in the project—not just financially," Scout Tufankjian says of her Kickstarter project.

Scout Tufankjian’s 2015 photobook, There is Only the Earth, is a study of the Armenian diaspora that combines breathtaking scale and intimate portraiture. Released on the hundred-year anniversary of the Armenian Genocide, the book seeks to illuminate contemporary Armenian life well beyond the tragic events of 1915 that created this far-flung, yet tight-knit community. To help fund the project’s completion...

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