Tailored Pitches Key to Winning Business for Candy Kennedy and Her Team

November 10, 2015

By Conor Risch


Test shots Kennedy and her team did for a custom pitch to Converse.

In order to have more control of her productions, photographer and director Candy Kennedy formed a production company—which includes a producer, director of photography, stylists, casting directors and other team members—that together creates test images, storyboards, videos, creative concepts and other materials that she pitches directly to clients. Kennedy, who shoots lifestyle, kids and sports, formed Motion Camera Company Inc....

To read the full story login, purchase 2-day access or subscribe.