Video Reels that Land Assignments

May 19, 2016

By Holly Stuart Hughes

© Brook Pifer

From “Life in the High Desert,” a personal project shot with a RED camera. Pifer regularly cuts together footage from multiple projects into a reel to show clients, a tool she finds essential. “It’s your visual esthetic, your director’s cut,” she says.

In our May feature, “Marketing Strategies that Land Video Assignments,” photographer/directors explain how they built their portfolios of motion work by shooting personal projects. The next challenge was deciding how to present their video clips to clients. The directors we interviewed take different approaches to choosing what they show and how they show it.   Brook Pifer Advertising photographer/director Brook...

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