Business & Marketing

What’s Your Niche?: Joe Gold, Jewelry Photographer

March 10, 2016

By David Walker

© J. GOLD & CO.

An engagement ring from Zameer Kassam Fine Jewelry. Shooting jewelry can be unforgiving, but, says Gold, “you look and you play. You figure out what you want to do as you’re doing it, and you make it happen.”

The New York-based photographer Joe Gold, who began his career shooting costume jewelry for catalogues more than 30 years ago, continues to use “old school” methods to photograph fine jewelry for top brands and designers. PDN: How did you get started photographing jewelry? JOE GOLD: I was hired right out of college around 1982 to shoot catalogue work at Wohlfahrt...

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