You’ve Published Your Photo Book. Now How Do You Market It?

October 2, 2015


“Walls 11”, from Barcelona by Janelle Lynch, who worked with a publicist to attract press coverage of the book. 

Photographers who publish a book need to market it. That’s true whether you decide to self-publish your book—acting as your own distribution and marketing team—or work with a book publisher. Many publishing contracts stipulate that the photographer has to purchase a certain number of copies, which means that unless you can actively promote your book, you’re likely to end up...

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