Right Moves: How Do I Afford to Build My Inventory?

Myrna Kresh, has 30 years of experience working with emerging and established photographers. Formerly the Executive Director of the Advertising Photographers of New York, Myrna energized and expanded APNY’s Assistant and Emerging Photographer Programs and has a profound understanding of what it really takes to make it as a pro. Myrna is an industry insider, producing and representing visual artists, in their commercial and personal projects. 

Dear Right Moves,

I am just starting out and am wondering how much equipment I really need to own?
I worked for a photographer who had closets of equipment and lenses and lights, computer rooms with every gadget you can imagine.  No way I can make that kind of investment although my parents are willing to underwrite the studio for five years.

How Much Is Too Much?
Boston, MA

Dear How Much,

How fortunate are you that your parents have the ability and the desire to support your business for five years!  You’ve won the lottery of opportunites for a young photographer.  Now, it’s up to you to be responsible and to use that lottery money well!  Aside from the most basic camera kit, lights, computer system, printer, scanner, my suggestion is RENT everything. Try everything. You’re still discovering what will work for you, AND the technology is changing every month, so before you  BUY be very certain it is a NEED and not a want.
Talk to photographers about what they’re using. Become a member of ASMP and plug into your own community immediately. ASMP equips you with information that you’ll need throughout your career.


To submit your advice questions to Right Moves, send an email to myrna@myrnak.com.



PDN July 2016: The Innovation Issue



Tout VTS


Tout VTS


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