Right Moves: Outsourcing Retouchers

Myrna Kresh

Myrna Kresh, has 30 years of experience working with emerging and established photographers. Formerly the Executive Director of the Advertising Photographers of New York, Myrna energized and expanded APNY’s Assistant and Emerging Photographer Programs and has a profound understanding of what it really takes to make it as a pro. Myrna is an industry insider, producing and representing visual artists, in their commercial and personal projects.

Dear Right Moves,

The retouching process is integral to the success of today’s final images. It really seems like "cheating" for a photographer to hand his work off to someone else to retouch. Isn’t it more honest to the style of the photographer when he does his own retouching?

Truth in Advertising, Berkeley, California

Dear Truth in Advertising,

It certainly is NOT cheating when a photographer uses a retoucher to tweak his image.  It is “cheating" if a photographer’s image is unsuccessful and he gives it to a retoucher to salvage. Ultimately, the image is the photographer’s and retouching is a tool to refine it. That tool, in the hands of an artist with an artist’s eye and a mother’s touch, can be very effective. The photographers that I’ve asked are emphatic about finding a retoucher who understands their specific style and sensibility.  

To submit your advice questions to Right Moves, send an email to myrna@myrnak.com



PDN July 2016: The Innovation Issue



Tout VTS


Tout VTS


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