EMERGING PHOTOGRAPHERS

Sony a550 DSLR



Whether you’re an established pro or a fledgling master of photography, the Sony α550 DSLR is equipped to take you to the next level. With two Live View modes, the α550 expands your shooting opportunities. Quick Auto Focus Live View uses a second imager, eliminating the focus delay of other systems. Manual Focus Check Live View, meanwhile, provides precise 100 percent view and 7x/14x focus magnification for macro and tripod shots. And the 921K 3-inch (viewable area measured diagonally) LCD tilts to let you frame high and low angle shots.

An all-new 14.2-megapixel Exmor™ CMOS image sensor and BIONZ™ image processing engine delivers significantly improved image quality with high-sensitivity shooting at up to ISO12800. Plus, separate chroma and luminance processing reduces noise in high-sensitivity shots without blurring fine detail.

KEY FEATURES
• 12.3 and 14.2 mp Exmor™ CMOS sensors
• Manual Focus Check Live View using the main imaging sensor
• Up to 5fps in optical viewfinder mode (up to 7fps with focus and exposure locked on α550)
• New user interface
• HDR mode that combines multiple exposures
• 5-level manually selectable Dynamic Range Optimization
• Screen articulates up or down by 90 degrees
• Increased battery life

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© Ben Knight
PDN September 2014

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