With his projects called "Unbranded" and "Rebranded," Thomas scrutinizes the stereotypes and historical assumptions that are often reinforced by advertising. In this clip, he explains how he finds images for those projects and then re-frames them to challenge conventional narratives of culture and history. (Read PDN's profile on Hank Willis Thomas here.)
Related:
Hank Willis Thomas on His "Branded" Series (audio)
Hank Willis Thomas on the Power of Photography to Create Myths (audio)
Hank Willis Thomas on Truth, Lies and Advertising (profile)
Hank Willis Thomas on His Unbranded and Rebranded Projects (audio)September 28, 2011
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