Breakout Advertising of the Year: RJ Shaughnessy’s Cool Commercial Work

November 16, 2012

By Holly Stuart Hughes

© RJ Shaughnessy

An image from Stay Cool, RJ Shaughnessy's latest self-published book, which he is selling through retailers like Fred Siegal and Colette.

Understanding how and why certain photographers and certain bodies of work manage to stick in our collective consciousness is a challenge in today’s what’s-next culture. Photographers now have more ways to get their work seen, but it’s also harder than ever to know what kind of exposure is most likely to help them achieve their goals. So what makes a...

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