Curtis Johnson: Explaining His Approach, and Showing His Experience

February 12, 2013

By Meghan Ahearn

© Curtis Johnson

An image Curtis Johnson recently shot for longtime client United Sugars. To see the mood board Johnson created with an ad agency for the four-ad campaign, click on the Photo Gallery link below.

In today’s competitive advertising market, photographers have to find a way to show the ad agency (and more recently, the client) that they understand what the brand is looking for. We asked four photographers to share their tactics for bidding on an advertising job and demonstrating how their photographic style could bring the client’s campaign to life. Whether their focus...

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