Estimating 2.0: View the Bids, Pick the Winner

December 16, 2010

By David Walker

For our “Estimating 2.0” story in the December/January issue of PDN, we asked Campbell Mithun in Minneapolis to provide a real ad campaign assignment brief to show readers how the triple bid process works. We asked three reps to submit estimates for the job. In the print version of the story, we explained how the reps prepared the bids, and...

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