Fine Art Photography


Gallerists Discuss Pricing and Presenting Fine-Art Video Work

August 31, 2016

By Conor Risch

COURTESY UPFOR GALLERY. PHOTO BY MARIO GALLUCCI.

Detail of USB packaging for “Grayout” by Heidi Schwegler. Schwegler presents her video to collectors as an MP4 file on a wood USB drive with film stills printed on it. She also includes a certificate of authenticity and conservation guarantee on the drive.

As Catherine Edelman Gallery in Chicago prepared for their summer group show, “Still Moving,” which featured video work by six artists, Edelman and the gallery staff spoke with each of the artists to figure out how they wanted to present and sell their pieces. The artists who had already sold video work knew how they wanted it shown in the...

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