How Nazraeli’s Chris Pichler Determines Book Prices and Print Runs

August 21, 2014

By Interview Kris Wilton

© Nazraeli Press/photos by Todd Hido

Cards from B-Sides Box Set by Todd Hido, which was presented in a Lucite case and sold in an edition of 500 numbered copies for only $30.

Nazraeli Press is known for producing beautiful photo books by Todd Hido, Michael Kenna, Jamey Stillings and other photographers, and for pioneering sales of limited-edition books. In PDN’s article “The Costly Business of Photo Book Publishing,” Nazraeli founder and publisher Chris Pichler says he has never expected a photographer to contribute to the cost of producing a book. Pichler is...

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