How Sarah Silver Revamped Her Marketing

January 5, 2011

By Jacqueline Tobin

About a year ago, fashion and beauty photographer Sarah Silver received a unique holiday gift from her rep, Kate Ryan of Kate Ryan Inc.—an appointment with a marketing expert, Beth Taubner of MercuryLab. The consultation eventually resulted in a complete overhaul of Silver’s branding.  Silver was already shooting steadily for clients like Proenza Schouler, Latin Vogue, Sephora, L’Oreal, Olay, DKNY,...

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