How to Be Your Own Publicist

December 28, 2011

© Janelle Lynch

To publicize photographer Janelle Lynch's show, "Los Jardines de Mexico," in Boston, Lynch and publicist Kate Greenberg brainstormed publications covering Latin American issues, art and the Boston cultural scene.

In PDN’s December 2011 issue, freelance publicists who have worked with several photographers to generate press coverage for exhibitions, gallery shows and photo books say that no project is too small to benefit from a publicity campaign. “Word of mouth is important. Start getting it out there wherever you can get it,” says publicist Andrea Walker of Walker PWS. (See...

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