How To Make The Most of Pre-Production Calls and Meetings

November 1, 2010

© Zachary Scott

An ad from a humorous Orbit gum campaign in which an expected object (in this case a matador’s cape) is replaced with a package of Orbit gum. The stadium wall was done in miniature (about 1/4 scale), because the budget wouldn’t support a full-size set build.

For photographers trying to land advertising assignments, every contact with an ad agency is important. From the creative call to the pre-estimate call to the final pre-pro meeting, asking the right questions and providing the right input can establish the client’s trust in your skills and provide you with the information for a successful bid and a smooth production. Here,...

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