New Advertising for New Platforms: A Pandora Campaign for RiceSelect by The Richards Group

February 26, 2013

By Mindy Charski

© RiceSelect/Photos by Barth Tillotson

For RiceSelect, Barth Tillotson photographed rice dishes from around the world, which were composited with his images of plates and displayed on a branded station on Pandora, the music-streaming website, where visitors could listed to world music.

As we noted in yesterday’s article “New Advertising for New Platforms: A Pinterest Campaign for Huggies by Ogilvy & Mather,” advertising spending is moving more and more to digital properties. In response to this shift, ad agencies are creating new and innovative ways to advertise on different types of social-media sites. Our first case study on this trend was a...

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