New Advertising for New Platforms: A Pinterest Campaign for Huggies by Ogilvy & Mather

February 25, 2013

By Mindy Charski

© Tyllie Barbosa

For the Huggies Baby Shower Planners, created for Pinterest boards, Tyllie Barbosa shot 450 images illustrating ideas for baby showers, including suggestions for party decorations, that expectant moms could "pin" to their own Pinterest boards.

Dallas-based photographer Barth Tillotson doesn’t shoot many print-only campaigns these days. Most of his advertising work is destined for multiple channels, he says, and a quarter of his assignments in the past year have been for the Web exclusively. He’s shot images for microsites and online display ads, and made small films for use on the Web, though also accessible...

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