Nowness: The Online Magazine Turned Creative Agency

December 1, 2010

By Conor Risch

© KT Auleta

A still from KT Auleta’s beauty video, “Eniko’s Diamond Dip,” commissioned by Nowness.

Though it’s less than a year old, Nowness.com has become regular reading for a growing audience interested in fashion, art in all its forms, gastronomy, sports cars, luxurious vacations, quirky Swedish eco-hotels, expensive jewelry and the like. Each day, Nowness posts one new story: It could be a video, a slideshow of photographs or a short interview with an interesting...

To read the full story login, purchase 2-day access or subscribe.