Photo Assistants

From Assistant to Photographer: Pascal Shirley’s Professional Transition

April 4, 2014

By David Walker

© Pascal Shirley

Advertisers hire Pascal Shirley to bring the carefree feel of his personal work to their campaigns. The talent he recruited for this Fresco Towels shoot last fall included several of the photographer's friends. Click on the Photo Gallery link below to see more images.

Pascal Shirley likes to photograph his 20-something friends on road trips and outdoor adventures, just enjoying each other’s company. It’s personal work with the genuine, carefree feel that many brand managers are looking for. But Shirley’s challenge, when he was trying to launch his career, was harnessing his documentary style for commercial application, and getting his work noticed. It took time,...

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