Photo Books

Leveraging an Online Audience to Attract Book Publishers

October 20, 2015

By Josh Root


“A requiem for St. Bonaventure,” documenting the demolition of St. Bonaventure Roman Catholic Church in Philadelphia, appears in Matthew Christopher’s new book, Abandoned America: The Age of Consequences. The book is adapted from his popular website, where he shares new photos of urban archaeology and notes on his process.

Is an active website the secret to landing a photography book deal? Publishers see thousands of book proposals each year. Convincing them to take a chance on an unknown photographer or a unique topic is a challenge that many fail. Spending time cultivating your social media presence and connecting with viewers interested in your work can draw a publisher’s attention,...

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