Promos I Kept: Anthony LaSala of Food & Wine Magazine

August 6, 2010

By Jaqueline Tobin

© Anna Williams

An image from one of several cards food and lifestyle photographer Anna Williams mailed out in a cardboard package wrapped in red and white string.

PDN: What promos have caught your eye lately? Did you hire/work with that person after seeing their promo and loving it? Anthony LaSala: One promo that really stood out to me in the past 12 months was a small booklet titled “Lost at Sea” that the photographer Amanda Marsalis sent around late last year. It was about 6 x 6...

To read the full story login, purchase 2-day access or subscribe.